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Thai Golf 'book today, play tomorrow' model.

 

								
Golfdigg allows users to book tee times at mid- to high-end courses via
the mobile app with a discount of up to 50% off walk-in prices.
Currently bookings are possible at just nine Thai courses but that should
increase to 20 by the end of the year, according to CEO Bhurich Aksorntub.
He said the Thai golf market is large and growing, with over 250 courses
and 500,000 regular golfers.
Thailand is also one of Asia's top destinations for golf tourism.
Bhurich said the company's revenue comes from golf course commissions of
between 10-20% for each booking.
"The beauty of Golfdigg is that it addresses the golf course problem of
empty time slots," he said.
"We help the course to utilise their existing assets to create more
revenue as golf courses have fixed costs, while they always have the empty
time slots."
"This is not cannibalizing," he added. "We have found that this additional
revenue comes from new customers who have never played the course."
Bhurich says Golfdigg is the only mobile app of its kind in Asia and the
company is seeking funding to accelerate growth in other Asian markets

 
 

 

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